Failing to police your trademarks can have a variety of adverse consequences. In the case of the Cronut, it could lead to a determination that the mark has become generic for all croissant/doughnut hybrid pastries. Ensuring that your mark describes only your goods and not those of your competitors is essential to protection of your brand.
The cost of registering a trademark can vary significantly. Some of the factors involved include the number of potential marks that must be searched before filing the application, the number of classes for which registration is desired, and the complexity of the prosecution process. To get an estimate specific to your circumstances, contact us for a free initial consultation.
This is one of the most common questions I'm asked and is one of the most difficult to answer. There are many factors that affect the cost of getting a patent, including the complexity of the technology, the amount of prior art, and the business goals driving the desire to get patent protection. The information below is meant to provide only a ballpark estimate of the range of costs for an average application. Very simple inventions may cost less, more complex inventions can cost more. To get the best idea of what your particular invention will cost, contact us for a free initial consultation.
Experienced litigation, patent, and trademark attorney