Starting a brewery requires learning a lot of new skills and practices that have nothing to do with making great beer. One of the most confusing and frustrating is the issue of distribution. If their state allows, most new breweries initially distribute their own products and, if the brewery is content to be relatively local, that might never change. But, in many cases, brewery growth necessitates working with a distributor. This is not a relationship to be entered into lightly. A distributor becomes an ambassador for the brewery's brand and, once retained, the supplier may have little control over how its beer is marketed. Further, these relationships can be difficult or financially impossible to break once established.
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